Time Warner Cable Media, the cable operator’s ad sales division, is the second MSO in recent weeks to strike a deal with AT&T to have the latter’s U-Verse TV service linked to the cableco’s fixed scheduling network. Specifically, AT&T’s U-Verse TV service is being incorporated into Time Warner Cable’s “fixed scheduling network grids” in 15 markets via an agreement between TWC and AT&T AdWorks. The pact gives clients access to a broader range of network options for their ads. Time Warner Cable Media’s agreement with AT&T AdWorks, becomes effective with the 2013 broadcast year. The markets covered under the agreement with AT&T are: Dallas; Los Angeles; Cleveland; Austin, Texas; San Antonio, Texas; Milwaukee; Columbus, Ohio; Kansas City; Green Bay, Wis., Dayton, Ohio; Raleigh, N.C.; Columbia, S.C.; Toledo, Ohio; and Louisville, Ky. “This agreement with AT&T AdWorks simplifies the ad buying process for marketers to access consumers and grow their businesses. We relentlessly pursue new opportunities to help our clients grow their businesses,” Joan Hogan Gillman, Executive Vice President of Time Warner Cable and President of Time Warner Cable Media, said in a statement. By “hard wiring” the network to run ads across a given designated market area with Time Warner Cable [...]
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